From Portugal to the world: 2025 initiatives

The Health Portugal brand - powered by Health Cluster Portugal - has unveiled its 2025 Internationalization Plan. The initiative aims to expand Portuguese health sector companies into international markets while strengthening the sector and the brand globally. The plan prioritizes participation in leading industry fairs and events, with a particular focus on the Middle East—a region experiencing 12% annual growth in the health sector and offering strategic access to emerging markets, including Asia.

A key event is the Global Health Exhibition in Riyadh, Saudi Arabia, from October 21 to 23, 2025. This platform enables companies to present their solutions in the fast-growing Saudi market, which holds vast business opportunities.

In Europe, the internationalization plan includes participation at:

• BIO-Europe Spring, March 17-19, in Milan, Italy, focused on biotech and life sciences;
• DMEA, Europe’s leading event for health digitalization, from April 8-10 in Berlin, Germany;
• HIMSS25 - European Health Conference & Exhibition, from June 10-12 in Paris, France, bringing together key stakeholders such as government representatives, hospital managers, healthcare professionals, tech suppliers, consultants, and researchers;
• MEDICA - Medical Technology & Healthcare, from November 17-20 in Düsseldorf, Germany, a premier global platform for medical technology and healthcare innovation.